![]() I really wasn’t impressed with them, and even less so now, having experienced 4DX. You could spend your movie money on D-Box seats, which we first told you about here. Companies like CJ 4DPLEX are trying to match - or better - that experience, hoping to pique moviegoers’ interest and create those Captain EO “event entertainment” feels.īefore we get into what CJ has, though, let’s go over some of the other options currently available. Projected on an enormous screen with the sound to match, blockbusters are an event there. IMAX alone isn’t cutting it, and many IMAX experiences aren’t even the four-to-seven-story screens with 70mm film that places like Los Angeles’ Universal Citywalk boasts - it’s 57 feet high by 80 feet across. People aren’t going to the movies like they used to, and theater owners are trying everything they can to put butts in seats. EO was “event entertainment,” a moviegoing experience that was extraordinary, worth the price of admission, something you put on your calendar and looked forward to.įast forward to 2018, and it’s been a good year for the cinemas, but that’s relative to the steady decline in box office that American movie theaters have seen over the past few years. Having experienced Captain EO firsthand when I was a lad, I can tell you that I have fond, very clear memories of it. The in-theater effects extended the reach of the 3D film and worked to fully immerse audiences in EO’s world for 17 minutes. Sure, the 3D was a little hokey, with things jumping out at viewers just to show off the technology, but it was so much more than that. At the time, Disney and Michael Jackson put on a show they labeled a “4D” presentation, a space opera in 3D augmented by in-theater laser light effects, smoke machines, and more. ![]() That theme park? The happiest place on earth, Disneyland. That’s right, 32 years ago, the future was already being written by an intrepid explorer in a theme park. What’s more MAX than IMAX? To answer that, we take a quick look back to 1986.
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